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The Hovie Blog

Designing professionally since 1993, running my own design studio since 1998, and serving as an adjuct professor in graphic design at the university level since 2008, I've seen and experienced a lot in the graphic design world. And so, well, I may have a thing or two to say now and then.

Seattle Sounders 2024 Kit Review

I got in to graphic design since I grew up creating new logos and uniforms for my favorite teams. I even created an imaginary football league with made up teams sporting my logos and designs...

A Graphic Designer in Milan

One thing that is so cool about being a graphic designer in Milan is getting a first look at the styles that will be finding their way to the rest of the world over the coming year....

Living Inspired

Each place I’ve lived and worked has provided their own special inspiration. Whether it’s the history, culture, and style of one of the fashion capitals of the world, Milan, the entrepreneurial grit and creative energy of Seattle, the laid back care free vibe of Lake Chelan, or eclectic Livingston MT...

Music To Design To

Music has always been a big part of my life. To begin with I was named after the iconic Southern Gospel musician Hovie Lister. I also had the amazing fortune to grow up in the 70s-90s experiencing the best of rock and roll, outlaw country, new wave, and alternative music...

Teaching Applied Typography

I have taught various courses in graphic design and typography since 2008 at Seattle Pacific University and at the Cornish College of the Arts. I originally got into it since I really loved reviewing student's portfolios and providing feedback on their work...

Refine Or Reinvent

When should you refine vs redesign? That’s a question I’m asked often. There are a number of factors but, in general, after 30+ years in the business I lean toward refinement...

Design Well For All

What does it mean to design well for all? Well, I’ve had the great fortune to work with many types of clients over my 30+ year career. From Ferragamo in Italy, to Microsoft and Boeing in the USA, to a small, local church in the middle of rural Montana...