New: Watson's Alpenhorn Brand

09/24/20 - Given a unique opportunity, Hovie spent the summer of 2020 branding and managing the historic Watson's Alpenhorn Cafe in Chelan Washington. Opened in 1967, the cafe is an institution on the South Shore of Lake Chelan, known for great burgers, shakes, and ice cream. By designing and managing the cafe, Hovie was able to gain invaluable insight on a daily basis into exactly what was needed, what was working, and what wasn't. Living in the design, he was able to change graphics on the fly and refine to make a eye catching, cohesive look for the establishment. The result was a memorable brand and record sales for the cafe.  Chelan, Washington USA