Ferragamo wanted a new, experimental, Web site to showcase their Fall / Winter 2001 line. Along with traditional navigation, they were looking for something that would allow the viewer to explore and discover their way through the site.

Design Hovie Studios and partner, Winsome Italia, achieved this by coming up with 50 "mood" words and attaching them to various shots in the collection. The viewer was then able to click on these words and discover the look that mirrored the way they felt.

Above:
Experimental web site for the Ferragamo Fall / Winter 2001 line.