Cheetah Sportswear
Cheetah Sportswear came to Design Hovie Studios wanting a refesh of their existing logo. Cheetah is a brand of athletic apparel that includes lines for men and women.
Design Hovie Studioscustomized an italic typeface and streamlined the old, blocky cheetah icon to create a sleek new brand identity.
The project was a one month process designed by Creative Director Hovie Hawk and Designer Aaron Sarnat.
Above:
Logo for Cheetah Sportswear.