Since 1947, Bassetti Architects has been the architect for many well-loved and long-lived Seattle buildings. Bassetti Architects continues this legacy of working with public and non-profit agencies to provide meaningful, enduring and functional buildings. The firm came to Hovie wanting a fresh new look that better reflected their simple, clean style and aesthetic.
Hovie created a new brand that modernized the Bassetti look with a clean custom typeface inspired by great Italian modern design. A vibrant red slash after the logotype sybolizes the open ended solutions provided by the firm.
The entire project was a 3 month process designed and illustrated by Creative Director Hovie Hawk.
Above:
Brand Identity and papers for Bassetti Architects of Seattle.