FOR IMMEDIATE RELEASE

Hovie Creates New Brand Identity and Marketing Materials for MITS

SEATTLE, WA - 03/01/06 - Seattle graphic design firm, Design Hovie Studios, Inc., has created the brand identity and marketing materials for Seattle-based Management Information Tools (MITS). MITS is the leading developer of Online Analytical Processing / Business Intelligence (OLAP/BI) tools for the MultiValue database market.

The new brand identity reinforces the MITS red, grey and black corporate color scheme and utilizes dynamic graphical representations (full of numbers, phrases and figures) of the MITS software capabilities to identify the two main MITS programs, Report and Discover. The new look is a decided departure from the more conservative look of past MITS literature and intended to create a buzz among the MultiValue market. Materials include a satin black presentation cover and brochures for MITS Report and MITS Discover. As well, Design Hovie Studios created an informative Flash presentation for the MITS web site that highlights the various benefits of MITS Report and MITS Discover.

Designed and produced in Seattle, the project was completed over 2 months under the direction of Design Hovie Studios' Creative Director Hovie Hawk and senior designer Jeni Mattson.

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Design Hovie Studios Inc. is an international graphic design boutique based in Seattle, USA, providing graphic solutions for web, print, and identity. Founded in 1998 by Creative Director Hovie Hawk, the studio has operated out of both Seattle and Milan, Italy. With Seattle now its base, the studio continues to maintain a presence in Milan through a working agreement with Qwentes Italia Srl.

Above:
Presentation cover and brochures.