New York based United Materials creates high end recycling equipment used by the high tech industry. They wanted an identity that conveyed the recycling quality of their product.

Design Hovie Studios created 3D interlooping arrows and a stylized, modern logotype to convey both modernisim and reuse. In addition, the spring green and gun metal colors spoke to the conversion of used products into fresh, new material.

Above:
Logo and mark for United Materials.