FOR IMMEDIATE RELEASE

Hovie Creates New Identity and Collateral for Throc, The Human Resource Outsourcing Consultant

SEATTLE, WA - 10/11/06 - Seattle graphic design firm, Design Hovie Studios, Inc., has designed the new brand identity and collateral for Throc, The Human Resource Outsourcing Consultant, of Washington.

The brand revolves around a clean, modern type treatment that uses color to emphasize the "hr" or human resouce aspect of Throc's business. Printed materials include business cards, letterhead and envelope, all of which maintain the clean look and feel. In addition, Design Hovie Studios designed and developed the Throc web site, www.throc.net, to further establish the new brand identity.

The entire project was a 5 week process and developed in Design Hovie Studios' Seattle offices by Creative Director Hovie Hawk and Designer Aaron Sarnat.

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Design Hovie Studios Inc. is an international graphic design boutique based in Seattle, USA, providing graphic solutions for id, print, and identity. Founded in 1998 by Creative Director Hovie Hawk, the studio has operated out of both Seattle and Milan, Italy. With Seattle now its base, the studio continues to maintain a presence in Milan through a working agreement with Qwentes Italia Srl.

Above:
Identity and collateral for Throc. View throc.net.