Sisley
Sisley is one of Italy's hippest clothing stores. Always pushing the envelope, Sisley's Fall/Winter 2001 campaign featured sexy models in all stages of dress (or undress) romping around a farm. Their web site needed to carry on this racy theme.
Design Hovie Studios and Winsome Italia worked together to create a pornoesque concept for the site with mock pop-up windows that led to more pop up windows and video and chat areas. The solution, and its imagery attracted about as much hate mail as positive feedback. Just what Sisley was hoping for!
Above:
Web site for Italian clothing store Sisley's Fall/Winter 2001 campaign.